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The Ultimate Gift Guide for Men and Women in Their Forties, Fifties, Sixties and Seventies and Up

Originally appearing in Medium

Here’s the reality, most people do not know what to get their mothers, fathers, grandmothers and grandfathers. Even though it is the wealthiest and most reliable market in the United States, most companies seem to take them for granted. Don’t we all need to call our mom a little more often?

We have focused on this demographic at Spirit Wrist and learned a ton along the way. In fact, our core market is 45+ for both men and women. Here are the ways we make that happen.

Responsive customer service: having a US-based team, free shipping and no-hassle exchanges makes our hand-sewn Bali-made wrap bracelets much easier to buy
Tons of reviews: with 613 reviews and 93% of those five-star its a brand anyone can trust
Accessible styles: we offer high-end products at a better price by making everything ourselves. Price-conscious seems to agree with a few more years of experience.
Awesome unboxing: for a product priced in the 30–40 dollar range we put lots of little touches in the gift opening experience including a card signed by me with my personal phone number
Stellar follow up: we send texts, emails and reminders along the shipping journey so everyone knows where things are
Gift wrapping with a signature: the signature is yours. We handwrite the gift cards that we send with our product.
Marketing with focus: we use aspirational images and content to appeal to our audience. You can see how we do it at the SpiritWrist.com site.